I like that they know we’re not idiots and can understand simple directions. On one hand, I commend comiXology for having enough respect for their customers to believe that they will understand and roll with these new changes. Now all customers, regular and casual alike, must adjust to a new routine when buying their comics. For that, they have to go to a website and register as a customer, which seems like a lot to spring on someone just looking to do some light reading or to buy some more comics. Then, once the app was downloaded, they couldn’t actually buy anything. It’s a safe assumption that plenty of people opened their app on Sunday and were greeted with an empty store front telling them to go download another app. When considering the impact on customers, the first thing to keep in mind is that a lot of comiXology’s customer base probably don’t read comic sites. There’s a lot to unpack here, so let’s dive in. But what does this all mean for comiXology and their brand new parent company Amazon? Is this the right decision, both for the company and its massive user base, or is this simply one monolith cutting off revenue stream to another? I mean, this is comics, right? Big news is going to be polarizing and I think we all know that. This news, however, came with a fair amount of criticism from users, in addition to support from creators and fans alike. I’ve used their products every step of the way, and this announcement is yet another milestone in their journey. This is after a long journey for the digital giant, from Mac OS widget to multi-million dollar digital retailer.
The long and short of it all is that comiXology will only be selling comics through their website, effectively cutting off Apple and Google from any sort of revenue they had previously received from in-app purchases through comiXology. If you missed the news, we touched on it right here. This past weekend, amidst a flurry of C2E2 news, comiXology announced that they would be ending all in-app purchases through their iOS and Android apps.
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